Big Data

Big Data is a technological revolution that allows us to collect, store, and analyze large amounts of data. These massive datasets surpass traditional processing capabilities and can contain structured and unstructured information. It is defined through the three Vs: Volume (amount of data), Velocity (speed of generation), and Variety (diversity of formats). The advantages of Big Data are diverse, such as more informed decision-making, customer personalization, process optimization, problem prediction and prevention, and innovation promotion.